SKILLS
With a strong understanding of qualitative and quantitative techniques, we take a method-neutral approach to deliver the research programme that is right for you

 

Workshop facilitation

Focus group moderation

Individual interviews

Accompanied shops

Ethnography

Qualitative
Anima Insight Qualitative

 

Usage & Attitude

Segmentation

Trade-off methodologies: conjoint & Max Diff

Key driver analysis

Price optimisation: Van Westendorp

 

Anima Insight Quantitative
Quantitative